Committed Wellness

Copywriting + SEO

Committed Wellness is a boutique massage therapy studio. For more than fifteen years, the studio found clients exclusively through word-of-mouth networking. But with a new audience in mind – referrals by way of concierge doctors – an effective online presence was essential. 

My top objective for the re-brand was to provide copy that was as inviting to potential clients as it was informative. This included writing original copy for each web page, conducting client testimonials, and additional marketing materials – such as recurring email campaigns, sales banners, site pop-ups, and social media captions. 

I also co-wrote the video script for the “Initiation Evaluation,” which has earned referrals from concierge doctors.