Echols Fitness

Copywriting

Echols Fitness creates and curates personal fitness and wellness experiences that hone the connection between the mind, body, and spirit. With an outdated online presence, the business needed a full re-brand that inspired audiences to take holistic approaches to their well-being.

My objective was to take readers on a journey through the full Echols Fitness experience before even stepping foot inside the facility. I wrote original copy for each web page – including the facility specifications and personal training programs.