Trailside Creative

Copywriting + SEO

Trailside Creative is an Austin-based design studio specializing in outdoor products. With a niche audience and an impressive library of successful projects to showcase, the only thing missing was a website that properly promoted the work. 

My objective was to use a mixture of original and updated copy to truly capture the expansive scope of Trailside’s capabilities as well as its user-centered approach to design. Additionally, I developed and implemented SEO practices to better reach clients looking for sustainable design as well as clients looking for guidance during the concept-to-production process.