Splendid Skincare

Copywriting + SEO

Splendid Skincare is a boutique beauty spa and brow studio. Though the shop had built a clientele base purely through word-of-mouth referrals, keeping up with nearby competitors in the heart of San Antonio’s blossoming Pearl District would prove to be exceptionally challenging without a strong web presence. 

My objective was to attract new clientele through copy that showcased Splendid’s luxurious spa experiences and fully personalized beauty services. I wrote a mixture of original and updated copy for each web page and created an SEO campaign that grew the brand’s online visibility – including elevating Splendid Skincare to the first page of Google search results for skincare services, eyelash services, and eyebrow shaping in San Antonio.